ISI® Elite Training Franchise is Taking the Fitness Industry By Storm
Every so often, a brand comes along that changes everything — one that raises the bar and becomes part of the fabric of American fitness culture. In the $22 billion boutique fitness industry, that brand is ISI® Elite Training. Founded in 2013 and franchising since 2019, ISI® was built on a simple belief: strength changes lives. What started as a performance-driven training concept has grown into a national movement, now spanning 14 states with 60 locations open and more than 130 territories awarded.
By delivering coach-led, strength-focused, high-intensity workouts, ISI® Elite Training has become one of the fastest-growing brands in boutique fitness. With a proven core product, strong unit-level economics, multiple revenue streams, and a scalable franchise model, ISI® empowers entrepreneurs to build freedom while making a real impact in their communities. For owners who want more than just a gym, who want purpose, performance, and growth, ISI® Elite Training offers a powerful opportunity to lead, build, and belong.


